TikTok 直播实战训练营 (2-Day TikTok Live Training Camp)

2-Day TikTok Live Training Camp

从直播前准备 → 直播中互动 → 直播后复盘，完整掌握直播全流程
From Pre-Live Setup → Live Engagement → Post-Live Analysis - Master the Complete Live Streaming Process

Member Price

$399 w/ GST

Non-Member Price

$449 w/ GST

$1,200

节省 $801 (67% 优惠) | Save $801 (67% OFF) - 限时优惠 Limited Time Offer!

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课程介绍 Course Introduction

想开直播但不知从哪里开始？这两天的《TikTok 直播实战训练营》将从直播前 → 直播中 → 直播后，三个阶段系统带你完整掌握直播的全流程。

Want to start live streaming but don't know where to begin? This 2-day TikTok Live Training Camp systematically guides you through the complete live streaming process: Pre-Live → Live → Post-Live.

🎯 适合所有水平 Suitable for All Levels:

不论你是第一次尝试直播，还是想提升直播效果，本课程都能让你快速上手，系统掌握直播逻辑，提高留人率、互动率、成交率，让直播成为你的增长引擎。
Whether you're trying live streaming for the first time or looking to improve your results, this course will help you quickly master live streaming fundamentals, improve viewer retention, engagement rates, and conversion rates—making live streaming your growth engine.

学员将学会 What You'll Learn

📋 直播前的准备要点 Pre-Live Preparation Essentials

脚本策划 Script Planning

学会设计有逻辑的直播脚本，从开场到结束的完整规划

Design logical live stream scripts with complete planning from opening to closing

设备与环境 Equipment & Environment

了解必备设备配置、灯光、背景设置的最佳实践

Learn essential equipment setup, lighting, and background configuration best practices

内容结构 Content Structure

掌握直播内容的黄金结构，确保观众持续观看

Master the golden structure of live content to ensure continuous viewer engagement

吸睛开场 Attention-Grabbing Opening

设计前3分钟黄金开场，快速吸引并留住观众

Design the crucial first 3 minutes to quickly attract and retain viewers

🎤 直播中如何留住观众 How to Retain Viewers During Live

  • 互动技巧：学会与观众有效互动，提高参与度和停留时间
    Interaction Techniques: Learn to engage effectively with viewers, increasing participation and watch time

  • 产品讲解方法：掌握产品展示和说明的专业技巧，让观众产生购买欲望
    Product Presentation Methods: Master professional product demonstration techniques that create buying desire

  • 引导下单策略：学会自然而有效地引导观众完成购买行动
    Purchase Guidance Strategies: Learn to naturally and effectively guide viewers to complete purchases

  • 节奏控制：了解如何控制直播节奏，保持观众兴趣和能量
    Rhythm Control: Understand how to control live streaming pace to maintain viewer interest and energy

  • 应对突发状况：掌握处理直播中各种突发情况的应变能力
    Handling Unexpected Situations: Master the ability to respond to various unexpected situations during live streams

💰 提高直播转化 Boost Live Stream Conversions

  • 打造信任感：通过专业表现和真诚沟通建立观众信任
    Build Trust: Establish viewer trust through professional presentation and sincere communication

  • 控制节奏：学会在直播中创造紧迫感和稀缺性
    Control Pace: Learn to create urgency and scarcity during live streams

  • 话术设计：掌握高转化率的销售话术和促销技巧
    Script Design: Master high-conversion sales scripts and promotional techniques

  • 优惠策略：设计有效的限时优惠和组合促销方案
    Offer Strategies: Design effective limited-time offers and bundle promotions

📊 直播后的数据复盘与优化 Post-Live Data Review & Optimization

  • 关键指标分析：学会看懂直播数据，了解哪些指标最重要
    Key Metrics Analysis: Learn to understand live stream data and identify the most important metrics

  • 流量来源分析：掌握观众从哪里来，如何获得更多精准流量
    Traffic Source Analysis: Understand where viewers come from and how to get more targeted traffic

  • 改进策略：根据数据制定下一场直播的优化方案
    Improvement Strategies: Develop optimization plans for the next live stream based on data

  • 持续提升：建立直播复盘系统，实现持续增长
    Continuous Improvement: Establish a live stream review system for sustained growth

🚨 直播间常见问题处理技巧 Common Live Stream Challenge Solutions

冷场处理 Handling Awkward Silence

学会应对直播间人少、气氛冷清的情况

Learn to handle situations with few viewers and low energy

掉人应对 Viewer Drop-off

掌握留住观众、减少中途离开的技巧

Master techniques to retain viewers and reduce mid-stream exits

转化率低 Low Conversion

诊断并解决直播转化率低的问题

Diagnose and solve low live stream conversion issues

技术故障 Technical Issues

快速处理网络、设备等技术问题

Quickly resolve network, equipment and other technical problems

本课程非常适合 This Course Is Perfect For:

  • 企业主与团队：想开始做 TikTok 直播却没有方向的企业主与团队
    Business Owners & Teams: Those wanting to start TikTok Live but lacking direction

  • 商家与卖家：希望提升直播曝光、留人、互动与销售的企业或个体商家
    Merchants & Sellers: Businesses or individual sellers hoping to improve live exposure, retention, engagement and sales

  • TikTok 新手：TikTok 新手、商家、卖家、主播
    TikTok Beginners: New to TikTok as merchants, sellers, or live hosts

  • 中小企业：需要通过直播获取客资、扩展影响力的 SME
    SMEs: Small and medium enterprises needing to acquire customers and expand influence through live streaming

  • 电商从业者：电商卖家、品牌方、课程/服务提供者
    E-commerce Professionals: E-commerce sellers, brand owners, course/service providers

  • 内容创作者：想打造个人IP，通过直播变现的内容创作者
    Content Creators: Those wanting to build personal IP and monetize through live streaming

💡 实战导向 Practice-Oriented:

两天密集训练，包含实际案例分析、现场演练、互动答疑。课程结束后，你将能够独立策划和执行高质量的直播！
Two days of intensive training including real case studies, live demonstrations, and interactive Q&A. After the course, you'll be able to independently plan and execute high-quality live streams!

@smemarketing 没想到一堂课就能让我影片爆红，两天500粉丝！真的是我上过最实用的课程🔥 @[企头家]STEVEN TENG #TikTokClass #SuccessStory #sme #mentorship #marketing #WSQ #courses #singapore #tiktok #BusinessTips ♬ original sound - SMEMarketing - SME Marketing

课程详情 Course Details

📅 时长 Duration:

2天 | 2 Days
(密集课堂培训 Intensive Classroom Training)

🗓️ 日期 Date

22 & 23 January 2025

⏰ 时间 Time

9:00 AM - 5:00 PM

📍 地点 Venue

SME Marketing Academy @ Fortune Centre

🗣️ 语言 Language

华语 Mandarin Chinese

💼 形式 Format

实战工作坊含现场演示

Hands-on Workshop with Live Demonstrations

投资 Investment

Member Price

$399 w/ GST

Non-Member Price

$449 w/ GST

原价 Regular Price: $1,200

节省 You Save: $801

立即报名 Register Now

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