小红书品牌营销课程 (2-Day Get Noticed on XiaoHongShu)

2-Day Get Noticed on XiaoHongShu

Build Your Brand & Reach Chinese Audiences
打造品牌影响力，触达千万华语用户

Member Price

$299 w/ GST

Non-Member Price

$349 w/ GST

$800

节省 $501 (63% 优惠) | Save $501 (63% OFF) - 限时优惠 Limited Time!

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为什么选择小红书？Why XiaoHongShu?

300M+

月活跃用户 Monthly Active Users

东南亚拥有超过1000万小红书用户
Over 10 Million XiaoHongShu Users in Southeast Asia

小红书（XiaoHongShu）已成为华语用户中最具影响力的生活方式和消费推荐平台之一。本课程专为想要在华语市场建立品牌影响力的企业设计——无论是本地还是全球市场。

XiaoHongShu (Little Red Book) has become one of the most influential lifestyle and consumer recommendation platforms among Chinese-speaking audiences. This course is designed for businesses that want to build brand influence in Chinese markets—both locally and globally.

⚠️ 重要须知 Important Notice:

非中国大陆账号无法使用小红书的电商功能。本课程专注于品牌内容创作和影响力建设，教您如何通过优质内容建立品牌认知度，并将流量引导至您现有的销售渠道（如官网、实体店、其他电商平台或WhatsApp等）。
Non-mainland Chinese accounts do not have access to XHS e-commerce features. This course focuses purely on brand content creation and influence building, teaching you how to build brand awareness through quality content and direct traffic to your existing sales channels (such as websites, physical stores, other e-commerce platforms, or WhatsApp).

🎯 品牌建设为核心 Brand Building at the Core:

学员将学习如何建立吸引人的小红书品牌形象，制作针对华语用户行为的引人入胜内容，并应用经过验证的策略来提高可见度、参与度，最终将品牌影响力转化为业务增长。
Participants will learn how to build an attractive XHS brand identity, craft engaging content tailored to Chinese user behavior, and apply proven strategies to improve visibility and engagement, ultimately converting brand influence into business growth.

@smemarketing 两天学习，讲解非常清晰，还有录制体验、礼物与茶点，氛围非常棒，大家课后还继续讨论。 #SME #Marketing #Singapore #BusinessTips #Courses ♬ original sound - SMEMarketing - SME Marketing

学员将学会 What You'll Learn

📱 理解小红书平台 Understanding the XiaoHongShu Platform

平台特性 Platform Characteristics

深入了解小红书的独特生态系统和用户行为

Deep understanding of XHS's unique ecosystem and user behavior

平台差异 Platform Differences

了解小红书与其他社交媒体的区别

Understand how XHS differs from other social media platforms

目标受众 Target Audience

认识小红书的核心用户群体和他们的需求

Recognize XHS's core user groups and their needs

算法机制 Algorithm Mechanics

掌握小红书推荐算法的运作原理

Master how XHS recommendation algorithm works

✍️ 创作吸引人的帖子和短视频 Create Appealing Posts & Short Videos

  • 图文笔记创作：学习如何撰写引人入胜的图文内容，包括封面设计、标题撰写和内容结构
    Image & Text Posts: Learn to write engaging content including cover design, title writing, and content structure

  • 短视频制作：掌握小红书短视频的拍摄和剪辑技巧，适应平台风格
    Short Video Production: Master shooting and editing techniques for XHS videos, adapting to platform style

  • 视觉美学：了解小红书用户偏好的视觉风格和配色方案
    Visual Aesthetics: Understand visual styles and color schemes preferred by XHS users

  • 内容调性：学会用符合小红书社区氛围的语言和风格创作
    Content Tone: Learn to create content with language and style matching XHS community atmosphere

  • 话题选择：识别和跟进小红书上的热门话题和趋势
    Topic Selection: Identify and follow trending topics and trends on XHS

  • 用户痛点：找到并解决目标用户的实际需求和痛点
    User Pain Points: Find and address actual needs and pain points of target users

🔍 优化内容以提高发现和参与度 Optimize Content for Discovery & Engagement

  • 关键词策略：学习如何使用正确的关键词和标签提高内容可见度
    Keyword Strategy: Learn to use correct keywords and tags to improve content visibility

  • 标题优化：掌握撰写高点击率标题的技巧，吸引用户点击
    Title Optimization: Master techniques for writing high-CTR titles that attract user clicks

  • 封面设计：创建引人注目的封面图，在信息流中脱颖而出
    Cover Design: Create eye-catching covers that stand out in the feed

  • 话题标签：正确使用话题标签增加内容曝光机会
    Topic Tags: Properly use topic tags to increase content exposure opportunities

  • 发布时机：了解最佳发布时间以获得最大曝光和互动
    Posting Timing: Understand optimal posting times for maximum exposure and engagement

  • 互动技巧：学会通过评论和私信与粉丝建立深度联系
    Engagement Techniques: Learn to build deep connections with followers through comments and DMs

  • 数据分析：使用小红书后台数据优化内容表现
    Data Analysis: Use XHS backend data to optimize content performance

🏆 建立品牌信誉和吸引粉丝 Build Brand Credibility & Attract Followers

  • 个人/品牌IP打造：建立有识别度的品牌形象和个人特色
    Personal/Brand IP Development: Build recognizable brand image and personal characteristics

  • 内容矩阵：设计多样化的内容类型以吸引不同用户群体
    Content Matrix: Design diverse content types to attract different user groups

  • 信任建立：通过真实、有价值的内容赢得用户信任
    Trust Building: Win user trust through authentic and valuable content

  • 社区互动：积极参与小红书社区活动，提高品牌曝光
    Community Engagement: Actively participate in XHS community activities to increase brand exposure

  • KOL合作：学习如何与小红书博主合作进行品牌推广
    KOL Collaboration: Learn how to collaborate with XHS influencers for brand promotion

  • 用户生成内容：鼓励用户创作与品牌相关的内容
    User-Generated Content: Encourage users to create brand-related content

💼 品牌影响力转化为商业价值 Convert Brand Influence to Business Value

种草策略 Seeding Strategy

通过内容让用户产生购买意向

Generate purchase intent through content

引流技巧 Traffic Direction

巧妙地将小红书流量引导至销售渠道

Skillfully direct XHS traffic to sales channels

私信策略 DM Strategy

通过私信建立更深入的客户关系
Build deeper customer relationships through direct messages

转化路径设计 Conversion Path Design

设计从品牌认知到购买的完整客户旅程

Design complete customer journey from awareness to purchase

本课程非常适合 This Course Is Perfect For:

  • 品牌营销人员：针对华语市场（新加坡、马来西亚、大中华区）进行品牌建设的数字营销人员、企业主和社交媒体经理
    Brand Marketers: Building brand presence in Chinese-speaking markets (Singapore, Malaysia, Greater China)

  • 美妆、时尚、生活方式、F&B行业：想要通过内容营销触达东南亚1000万+小红书用户的品牌
    Beauty, Fashion, Lifestyle, F&B Sectors: Brands wanting to reach 10M+ XHS users in SEA through content marketing

  • 拥有其他销售渠道的商家：已有官网、实体店、电商平台或WhatsApp销售渠道，希望通过小红书建立品牌并引流的企业
    Merchants with Existing Sales Channels: Businesses with websites, physical stores, e-commerce platforms, or WhatsApp wanting to build brand and drive traffic from XHS

  • 营销团队：探索新内容营销渠道以建立品牌影响力的团队
    Marketing Teams: Exploring new content marketing channels for brand building

  • 本地企业：想要接触新加坡和东南亚华语消费者并建立品牌认知度的本地企业
    Local Businesses: Wanting to reach Chinese-speaking consumers in Singapore and SEA to build brand awareness

  • 内容创作者：想在小红书平台建立个人品牌和影响力的创作者
    Content Creators: Individuals wanting to build personal brand and influence on XHS platform

  • 服务型企业：美容院、健身房、培训机构等需要建立品牌信任度的服务提供商
    Service Businesses: Beauty salons, gyms, training institutes and other service providers needing to build brand trust

💡 实战案例分析 Real Case Studies:

课程包含大量成功的小红书品牌案例分析，学习真实品牌如何在平台上建立影响力，并将流量成功转化为业务增长！
The course includes numerous successful XHS brand case studies, learning how real brands build influence on the platform and successfully convert traffic into business growth!

学习成果 Learning Outcomes

完成本课程后，学员将能够：

After completing this course, learners will be able to:

  • 全面理解小红书平台、其受众以及与其他社交媒体的区别
    Comprehensively understand XHS platform, its audience, and differences from other social media

  • 创作符合小红书趋势和社区调性的吸引人帖子和短视频
    Create appealing posts and short videos tailored to XHS trends and community tone

  • 优化内容以在小红书上获得发现和参与
    Optimize content for discovery and engagement on XHS

  • 建立品牌信誉并从华语市场吸引忠实粉丝
    Build brand credibility and attract loyal followers from Chinese-speaking market

  • 设计有效的引流策略，将小红书流量转化至您的销售渠道
    Design effective traffic direction strategies to convert XHS traffic to your sales channels

  • 制定完整的小红书品牌营销计划并执行
    Develop and execute complete XHS brand marketing plans

  • 通过小红书内容营销实现品牌增长和业务转化
    Achieve brand growth and business conversion through XHS content marketing

课程详情 Course Details

📅 时长 Duration:

2天 | 2 Days
(密集课堂培训 Intensive Classroom Training)

🗓️ 日期 Date

15 & 16 January 2026

⏰ 时间 Time

9:00 AM - 5:00 PM (每天 Daily)

📍 地点 Venue

SME Marketing Academy @ Fortune Centre

🗣️ 语言 Language

华语 Mandarin Chinese

💼 形式 Format

实战工作坊含现场演示

Hands-on Workshop with Live Demonstrations

投资 Investment

Member Price

$299 w/ GST

Non-Member Price

$349 w/ GST

原价 Regular Price: $800

节省 You Save: $501

立即报名 - 节省 $501
Register Now - Save $501

💡 温馨提示 Friendly Reminder:

本课程专注于品牌内容营销，不涉及小红书电商功能。适合想通过优质内容建立品牌并引流至现有销售渠道的企业。

This course focuses on brand content marketing, not XHS e-commerce features. Suitable for businesses wanting to build brand through quality content and direct traffic to existing sales channels.

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