2天短视频实战课 (2-Day Short Video Practical Training)

2-Day Short Video Practical Training

用最简单的拍短视频方式,让0基础老板生意也能比同行好5倍

Learn to create viral short videos that make your business perform 5x better than competitors

Member Price

$279 w/ GST

Non-Member Price

$329 w/ GST

$900

节省 $621 (69% 优惠) | Save $621 (69% OFF) - 限时优惠 Limited Time!

课程介绍 Course Introduction


《2天短视频实战课》专为内容创作者、创业者与品牌经营者打造!这门密集型工作坊将带你从零开始掌握短视频创作的完整流程——从概念到变现。

This intensive 2-day workshop is specifically designed for content creators, entrepreneurs, and brand operators who want to master the complete short video creation process—from concept to monetization.

👨‍🏫 由伟总编亲自授课 Led by Chief Editor Wei

拥有 25年媒体经验、操盘无数爆款账号的伟总编亲自授课,带来实战经验和在当今竞争激烈的数字环境中真正有效的策略。
With 25 years of media experience and a proven track record of creating viral social media accounts, Chief Editor Wei brings real-world expertise and practical strategies that work in today's competitive digital landscape.

🎯 完整学习路径 Complete Learning Journey:

账号定位 → 拍摄技巧 → AI脚本 → 爆款选题 → 剪辑方法 → 变现策略
Account Positioning → Shooting Techniques → AI Script Writing → Viral Topics → Editing Methods → Monetization Strategies

完成课程后,你将能够 What You'll Learn


📱 内容策略与定位 Content Strategy & Positioning

找准账号定位 Find Your Niche

发现与目标受众产生共鸣的完美账号定位和人设

Discover the perfect account positioning and persona that resonates with your target audience

包装账号 Profile Optimization

学会如何包装账号,让第一眼就吸粉

Learn how to package your account to attract followers from the first impression

找对标与爆款选题 Competitive Analysis

掌握找对标与爆款选题的方法

Master the art of finding benchmarks and identifying viral-worthy topics

观众心理 Audience Psychology

了解什么让目标观众停止滑动并参与互动

Understand what makes your target viewers stop scrolling and engage


🎥 拍摄与剪辑实战 Shooting & Editing Mastery

  • 五大拍摄法:学懂五大拍摄法,让画面更专业,即使使用基本设备也能拍出专业效果
    Five Professional Shooting Methods: Learn industry-standard techniques that make your videos look professional, even with basic equipment

  • 口播与采访式内容:掌握口播与聊天采访式内容拍法,建立信任感
    Talking Head & Interview Style: Master direct-to-camera content and conversational interview formats that build trust

  • 结构化剪辑:学会结构化剪辑,让视频更留人,使用经过验证的留存技巧
    Structured Editing: Create videos that keep viewers watching until the end with proven retention techniques

  • 平台优化:为 TikTok、小红书和微信视频号调整您的内容
    Platform Optimization: Adapt your content for TikTok, XiaoHongShu, and WeChat Video Channels

  • 设备与灯光:了解如何使用手机和简单设备创造专业效果
    Equipment & Lighting: Learn how to create professional results with smartphones and simple equipment


🤖 AI脚本与创作效率 AI-Powered Content Creation

  • AI 脚本生成:学会使用 AI 快速产出脚本,节省数小时的写作时间
    AI Script Generation: Use artificial intelligence to quickly produce engaging scripts that save hours of writing time

  • 内容节奏:让你的影片更有节奏,用完美的节奏保持观众参与
    Content Rhythm: Structure your videos with perfect pacing that keeps viewers engaged

  • 故事框架:让影片更有故事、更容易爆,应用经过验证的叙事结构
    Storytelling Frameworks: Apply proven narrative structures that make your content memorable and shareable

  • 开场吸引力:制作在前3秒内阻止滑动的不可抗拒开场
    Hook Creation: Craft irresistible openings that stop the scroll within the first 3 seconds

  • 提示词技巧:掌握如何给AI下指令,获得最佳结果
    Prompt Engineering: Master how to instruct AI for optimal results


💰 变现与增长 Monetization & Growth

  • 通过策略性行动号召将观众转化为客户
    Convert viewers into customers with strategic calls-to-action

  • 建立产生持续业务成果的内容系统
    Build a content system that generates consistent business results

  • 在不牺牲质量的情况下扩展您的短视频制作
    Scale your short video production without sacrificing quality

  • 追踪对业务增长重要的指标
    Track metrics that matter for business growth

  • 了解不同平台的变现机制和策略
    Understand monetization mechanisms and strategies for different platforms

学习成果 Learning Outcomes


完成本课程后,你将能够:

After completing this course, you will be able to:

  • 独立规划、拍摄和剪辑专业质量的短视频
    Plan, shoot, and edit professional-quality short videos independently

  • 创建真正能将观众转化为客户或客户的内容
    Create content that actually converts viewers into customers or clients

  • 有效使用AI工具加速内容创作流程
    Use AI tools effectively to speed up your content creation process

  • 持续识别和创建具有病毒式传播潜力的话题
    Identify and create viral-worthy topics consistently

  • 建立推动业务成果的可持续内容策略
    Build a sustainable content strategy that drives business results

  • 优化您的视频以在多个平台上获得最大覆盖和参与度
    Optimize your videos for maximum reach and engagement on multiple platforms

本课程非常适合 This Course Is Perfect For:


  • 想开始做内容却没有方向的人:想开始创建内容但不知道从哪里开始的人
    Beginners with No Direction: People who want to start creating content but don't know where to begin

  • 想打造个人IP的创业者:想建立个人IP并提升知名度的创业者
    Entrepreneurs Building Personal Brands: Business owners who want to establish their personal IP and increase visibility

  • 想提高转化率的商家/服务商:想通过视频内容提高转化率并获得更多订单的企业
    Merchants & Service Providers: Businesses looking to improve conversion rates and generate more orders through video content

  • TikTok / 小红书 / 微信视频号新手与创作者:平台创作者和活跃创作者
    Platform Creators: TikTok, XiaoHongShu (Little Red Book), and WeChat Video Channel newcomers and active creators

  • 想了解AI脚本创作与拍摄技巧的人:任何想利用AI进行脚本创作并学习专业拍摄技巧的人
    AI Content Enthusiasts: Anyone wanting to leverage AI for script creation and learn professional shooting techniques

  • 已经拍视频但没流量、没爆款、成长停滞者:已经在制作视频但浏览量低、没有病毒式传播或增长停滞的人
    Stagnant Content Creators: Those already making videos but experiencing low views, no viral hits, or plateaued growth

  • 想快速上手拍摄与剪辑的小白:想从头开始快速掌握拍摄和剪辑的个人
    Complete Beginners: Individuals who want to quickly master shooting and editing from scratch

@jarreyng This is what I learnt in the 2 days Content Creation by SME Marketing @Wei's Short Video Marketing #contentcreatortips #creation #smemarketing ♬ Summer Party no vox - PlayAgain

💡 实战导向 Practice-Oriented:

这不是理论课程。两天的密集、实践培训将确保您在完成后立即能够拍摄、编辑和变现您的视频!
This is not a theoretical course. Two days of intensive, hands-on training will ensure you can shoot, edit, and monetize your videos immediately after completion!

课程详情 Course Details


📅 时长 Duration:

2天 | 2 Days
(密集课堂培训 Intensive Classroom Training)

🗓️ 日期 Date

19 & 20 January 2026

⏰ 时间 Time

9:00 AM - 5:00 PM

📍 地点 Venue

SME Marketing Academy @ Fortune Centre

🗣️ 语言 Language

华语 Mandarin Chinese

💼 形式 Format

实战工作坊含现场演示

Hands-on Workshop with Live Demonstrations

🎓 证书 Certification

完成证书
Certificate of Completion Provided


投资 Investment

Member price

$279

Non-Member price

$329

原价 Regular Price: $900

节省 You Save: $621

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